RehanStat Sdn Bhd was incorporated on 17th July 1992,
providing marketing research services as its core business. The Company had the privilege of being registered
as a marketing research company with the Ministry of Finance (MOF) in 1994, which further strengthened the
credibility and reputation of the Company.
Over the past years, RehanStat Sdn Bhd has expanded its business activities and services beyond the Malaysian shores.
This includes catering to clients from countries in the Asia Pacific region as well as Europe.
With years of cumulative research experience, the Company provides high quality marketing research activities for
both the private and public sector. Its pool of dedicated and experienced professionals offers its customers
personalized service to meet their specific objectives.
To be a reputable regional player in the marketing research arena that offers
value added services to customers’ success.
To contribute to customers’ success by helping them to understand their
market better.
• Data integrity
• Promote team members involvement in all levels of the research process.
• Team that sees changes as opportunities not as threats
• Team that has passion for being excellent, resourceful and resilient
• Open communication with customers and suppliers
• Currency of data
• Data integrity
Over 70 years of cumulative experience from our professional research team.
Datin Rehana Bt. Kassim <
rehana@rehanstat.com>
-
Founder/Managing Director
Datin Dr Rehana Kassim is the founder and Managing Director of RehanStat Sdn Bhd. She is responsible for the management
of RehanStat, which includes overseeing the human resource, financial and marketing functions of the Company.
A statistician by profession, Datin Dr Rehana has 36 years of working experience. She was a researcher in MARDI
for 8 years and continued as a lecturer at MARA Institute of Technology for 13 years. Her research and consultancy
experience was also derived from her years of working with a broad range of government sectors and industries such
as in the areas of finance, tourism, manufacturing and IT.
Datin Dr Rehana Kassim holds a professional qualification from the Institute of Statisticians United Kingdom
and Bachelor of Science in Statistics from Northern Illinois University, USA. She then attained her Master in
Philosophy and Doctorate of Business Administration in Knowledge Management from Dublin Metropolitan University, Ireland.
As the Team Leader, Datin Dr. Rehana determines the parameters to be used in the design of the survey instrument and the sampling
methodology to be adopted. And to ensure data integrity is maintained, Datin Dr. Rehana is involved with the monitoring of the training
for field supervisors. She also oversees the process of validation of data collected, appropriate analyses carried out and relevant
findings used for the final report.
• Integrated Content & ICT Outsourcing Seminar’, 2006, organized by IContent Sdn Bhd
• ‘2006 National Conference on Internal Auditing’ at KL Convention Centre. Chairperson for session on ‘Knowledge Management’.
• Workshop On Enhancing Malaysia’s Competitiveness’, 2006, organized by National Productivity Corporation (NPC)
• ’Managing Productivity Effectively In An Organization’, at National Productivity Corporation (NPC), 2006
• ‘Benchmarking & Best Practices Sharing for Women Development Community of Practices (CoP) on Organizational Excellence’,
organized by National Productivity Corporation (NPC), Malaysia, 2006-2007
• ‘Bedrock for Winning Strategy’, 3rd National Symposium on Quality Management, organized by Malaysian Institute for
Nuclear Technology Research, 2006. Presented a paper on “Managing knowledge to improve organizational performance”
• Presented paper on ‘The Role of Market Research in Business’ for the MIM Continuing Professional Development (CPD) Talks.
Held at Malaysian Institute of Management (MIM), Kuala Lumpur
• ‘Women Entrepreneurs – the Way Forward’, National Convention For Women Entrepreneurs, organized by Ministry of
International Trade & Industry (MITI) and Small and Medium Industries Development Corporation (SMIDEC), 2006
• ‘Driving SMEs growth through innovation and networking’, ASEAN + 3 SME Convention, organized by SMIDEC, 2006
• ‘Towards An Engendered Millenium’, First ISIS National Conference on Women’
• ‘Effective Management Workshop - Module One: General Management’ organized by the National Association of Women Entrepreneur (NAWEM)
• ‘Statistical Data Analysis Using SAS/Basic on PC’ organized by SAS User of Malaysia (SUM)
• ‘Information System for Management Science/Operations Research Society of Malaysia Using SAS’ organized by SAS User of Malaysia (SUM)
• Business Opportunities in the Multimedia Super Corridor (MSC) organized by Ministry of Entrepreneur and Cooperative Development
• 7th Annual Technology Conference, 1999, Kuala Lumpur
• ‘Productivity in the New Millennium: enhancing competitiveness through People and Value Creation’, International Productivity Conference 2001, Singapore
• The Asia/Pacific IT Forum 2000 organized by International Data Corporation (IDC), Singapore
Zulkifli Bin Mohamed <
zulkifli@rehanstat.com>
-
Senior Research Manager
Zulkifli has a Bachelor in Business Administration (Finance) from University of Toledo in Ohio, USA.
He has over 19 years of experience in data collection, data analysis, forecasting and compilation of
quantitative and quantitative reports. His familiarity with SPSS, a statistical software, enables him
to work effectively with his team members in successfully handling sizeable projects covering various areas
of industries and services.
He is also familiar with developing appropriate sampling design and sampling methodology to match the needs
of the study at hand. Zulkifli’s capability in designing survey questionnaires is a contributory factor to the
success of each project that he undertakes. He also lends a supportive role to the Project Leader in providing
excellent clientele rapport and overall project coordination. As assistant to the Team Leader, Zulkifli oversees the
training of field supervisors and interviewers, design of survey instrument, collating of secondary and primary data
and in the preparation of the report.
Before his attachment to RehanStat in 1995, he worked
with the Tourist Development Corporation of Malaysia, Pempena Consult Sdn Bhd, and PETRONAS for a span of 8 years.
Nadiah Hanim Bt. Mohd Rosni <
nadiah@rehanstat.com>
-
Senior Data Analyst
Nadiah Hanim, a Diploma holder in Statistics from University Technology MARA, has 10 years of working experience
in the field of statistics. She is well versed in the field of research methodology, sampling methodology and data
analysis. Her familiarity with business intelligence software and several statistical software programs such as SAS,
SPSS and MINITAB enables her to take charge of project administration and developing sampling design and sampling
methodology. Her experience in the preparation of computer programs for data entry ensures that her responsibility
in the process of data processing, data cleaning, data validation and data analysis runs smoothly. Nadiah also sees
to the training of interviewers to ensure that data collected is reliable and accurate.
Our supporting team consists of three groups, namely,
• Team of researchers who assist the senior research manager and the senior data analyst.
• Team of writers
• Panel of domain experts
• Dato Ng Teck [Economist]
• Dr. Asma Abdullah [Culture]
• Dr Bidin Yatim [Econometrics]
• Dr. Nor Shahriza Abdul Karim [Statistics and ICT]
• Dr. Puzziawati Abdul Ghani [Social Statistics]
• Dr. Shaharuddin Tahir [Tourism]
• Dr. Wilson Tay (Entrepreneurship)
• Aminuddin Hashim [ICT]
• Husna Kassim [Chemistry]
• Jabarudin Jantan (Business Analyst)
• Junaidah Junid [ Marketing Statistics]
• Norizam Daud [Theoretical Statistics]
• Vijayan P [Customer Relationship Management (CRM)]
• Wan Zaharah Wan Mohamad (Strategist)
• Zurina Abu Bakar [Human Resources / Translator]
Rehanstat is backed by well trained and experienced fieldworkers with more
than 10 years working experience to ensure the smooth running of all surveys. They are well versed with the importance of
survey objectives, fieldwork techniques and procedures, questionnaires as an important instrument for data collection and
the role of collecting feedback from respondents.
Training is carried out before the fieldworkers do the actual survey
and they are constantly supervised by experienced researchers from Rehanstat. This is an essential step to ensure quality data
are collected.
• Innovation Associates Sdn. Bhd. (formerly Cap Gemini)
• Pulse-Group
• The Media Shoppe Berhad
• RAM Consultancy Sdn Bhd
• Regional Marketing Research
Affiliates:
•Brunei
•Indonesia
•Singapore
•Thailand
| * This is to inform
that Mr. Zumy Zuheidy Bin Suhor and Mrs. Nor Azizi
Bte Mamat are no longer with Rehanstat Sdn Bhd. Please
do not contact them for any business matters. Please contact
the current serving officers for more information. |
