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Glossary
Central Tendency
These measures indicate the middle or center of a distribution.
Glossary
Accuracy
ANCOVA (Analysis of Co-Variance)
ANOVA (Analysis of Variance)
Apparency
A Priori Segmentation
Achieved Communality
Acquiescence Bias
Additive Causal Relationship
Ad Hoc Research
Affective Component
Aggregate
Applied research
Attribute
Attribute Analysis
Alternative Hypothesis
Average
Bell curve
Bivariate Analysis
Call-Back
Call Disposition
Case Study
Causal Model
Causal Relationship
Causality
Central Tendency
Construct
Control Group
Correlation
Covariation
Crossbreaks
Data base
Data set
Data
Dependent variable
Descriptive Statistics
Error
Experiment
Experimental Group
Experimental design
External validity
Generalizability
Factor
Independent variable
Internal validity
Multivariate Analysis
Mutually exclusive
Population
Qualitative Research
Quantitative Research
Quasi-experiment
Reliability
Research Design
Sample
Scale
Subject
Survey
Treatment
Univariate Analysis
Validity
Variance
Focus Groups
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