• Market Research

In line with our mission, we offer customized studies on the following:

· Market segmentation

· Market size, share & potential

            · Market positioning

· Product Research

· Pricing Research

· Promotion Research

· Place (Distribution) Research

            · Observation survey (inclusive of Mystery Shopping)

· Survey design, which includes the development of the survey instruments

• Employee Survey

Study on the Employees Satisfaction Level (ESL) in a specific organization and the

Employee Engagement Survey (EES) for providing valuable information to the Human

Resource Department.

• Information Sourcing

Data gathering from various sources using at least one of the following methods:

· Face to face

· In-depth interview

· On-line survey

• Outsourcing Services

· Survey fieldwork

· Data entry

· Data analyses

· Data report

• Customized Training in Quantitative Technique

Custom-designed training on statistical technique tailored to the needs and requirements of the client. The training will integrate theory and relevant application software to assist in the learning process.

            · Statistical application

            · Interpretation of result

• Content Development

· via KM Processes

· via surveys

The Analytic Hierarchy Process (AHP)

Definition

 The Analytic Hierarchy Process (AHP) is a process that does a pairwise comparison of all available criteria and able to accept both hard data as well soft data (experience, gut feel etc) in order to arrive at clear and informed decision.

 Developed by Dr Thomas Saaty in the early 1970s while he was a professor at the Wharton School of Business, AHP is designed to reflect the way people actually think.

 The AHP is a powerful and flexible decision-making process to help people set priorities and make the best decision when both qualitative and quantitative aspects of a decision need to be considered. By reducing complex decisions into one-on-one comparisons, then synthesizing the results, AHP not only helps decision-makers arrive at the best decision, but also provides a clear rationale that it is the best.

 The AHP engages decision makers in breaking down a decision into smaller manageable parts, proceeding from the goal to the criteria to sub-criteria down to the alternative courses of action. Decision makers then make simple pairwise comparison judgments throughout the hierarchy to arrive at the overall priorities of the alternatives.

 Benefits

1.       Bring order to chaos

2.       Helps one to better understand the issues at hand

3.       Reduces overlooked items

4.       Modifies thinking

5.       Makes it easier to re-visit decision

6.       Allows documentation of decision for reference

7.       Makes the decisions more justifiable