Datin Dr. Rehana Kassim is the founder and Managing Director of REHANSTAT. She is responsible for the management of REHANSTAT, which includes overseeing the human resource, financial and marketing functions of the Company.

A statistician by profession, Datin Dr. Rehana has over 40 years of working experience. She worked as a researcher in MARDI for nearly 10 years, continued as a lecturer at MARA Institute of Technology for 13 years and finally running of REHANSTAT since its incorporation in 1992. Her research and consultancy experience was also derived from her years of working with a broad range of government sectors and industries such as in the areas of finance, tourism, manufacturing and IT.

Datin Dr. Rehana Kassim holds a professional qualification from the Institute of Statisticians United Kingdom and Bachelor of Science in Statistics from Northern Illinois University, USA. She then attained her Masters in Philosophy (Knowledge Management), and later, proceeded to attain her Doctorate of Business Administration in Knowledge Management from Dublin Metropolitan University, Ireland.

She is a member of the Marketing Research Association of Malaysia, the National Women Entrepreneur Malaysia, the Malaysian Institute of Management (MIM) and the Women Institute of Management.

As the Team Leader for all company projects, Datin Dr. Rehana determines the parameters to be used in the design of the survey instrument and the sampling methodology to be adopted. And to ensure data integrity is maintained, Datin Dr. Rehana is involved with the monitoring of the training for field supervisors. She also oversees the process of validation of data collected, appropriate analyses carried out and relevant findings used for the final report.