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SHORT MESSAGING SERVICES SURVEY (SMSS) @ ZAP POLL™
What
is Zap Poll™?
Zap Poll™, is a new market research tool that takes advantage
of the Short Messaging System (SMS) for speedy data collection from
our profiled opt-in panel of respondents.
Zap Poll™ is an ideal tool for :
Conducting advertisement recall
Launching new products/services
Conducting snap poll on customer survey/opinion/satisfaction
Testing product features
Conducting market share study
Zap Poll™ is targeted at the following groups :
Fast Moving Consumer Goods (FMCG) which require up-to date
information on their products such as market share, product awareness,
acceptance level of new product or features, etc.
Brand owners that require new and/or updated information on
the brand status and brand performance.
Advertising Agencies that require information on pre and post
advertising campaign for the valued clientele.
Foreign companies that require fast and updated information
on Malaysian Market
Government, Non-Governmental Organization (NGO) and political
organizations that require public feedback on policies, regulatory
and/or current issues.
As the emphasis of Zap Poll™ is speedy data collection, a typical
Zap Poll™ survey is to be completed within six working days.
